Bear Naked

Art directing and designing a website for the new granola in town.

The Challenge

Kellogg's Bear Naked was already a successful brand in the US and they needed to introduce the product into the Canadian market, with new packaging, art direction and website.

The Approach

The new brand approach had a funny tone of voice and it was created to target a younger, health conscious, and adventurous generation. Using bears as the main ingredient of this new branding, the copy and look and feel of the brand has a punny and fun nature, also using illustration as part of the visual language.


Art Direction

Identity Design

UX Design

UI Design

Visual Design

Packaging Design


Accounts: Mike Spilchuk, Ornella Palla, Tracy Wightman | Creative Direction: Trevor Bell | Design: Thiago Santarem | Development: Jacqueline Adediji

Identity Design

UX Design

Packaging Design

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Made with <3 in Toronto