Dilma Lopes

New elevated brand identity for a pastry chef targeting upscale consumers in Brazil.

The Challenge

Dilma Lopes is a pastry chef who has been working with cakes and desserts for over 20 years.

The Approach

The way communication is done in Brazil was a big influence on this project. What is usually done through pricing and simple messages, with a lot of information and busy graphics, now is directed by the upscale clientele Dilma Lopes was able to target. Dealing with middle-upper class, making more than $150k a year, the prices for the desserts went up and the ingredients are now premium, just like the customers.

Roles

Art Direction

Identity Design

UX Design

UI Design

Visual Design

Packaging Design

Team

Identity Design

UX Design

Packaging Design

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