Designing a new experience for the introduction of a known cereal brand into the Canadian market.

The Challenge

Kellogg's wanted to retarget the Vector brand towards younger performance-driven male millennials.

The Approach

With a new creative direction established, several pieces were created to generate media attention and define the target audience. The website needed to act as a product info page but also match the campaign enough to be recognizable as part of the Kellogg’s family and other collateral, such as social media banners and online advertising needed to follow the same visual language as the spot.

Roles

Team

Accounts: Elysia Ravenscroft, Ornella Palla, Tracy Wightman | Creative Direction: Steve Persico, Trevor Bell | Design: Thiago Santarem | Development: Jacqueline Adediji

Identity Design

UX Design

Packaging Design